HISTORY & HERITAGE
There's no better way to grasp Betinjaneh EST. personality than to delve into its rich history which spans over five decades. It's the story of an Entrepreneur from Damascus, who becomes a major international player while keeping his values, ethics & sense of humor.
Often called by his nickname Monsieur "Mille Tonne" due to his amazing abilities as a seller, Habib Betinjaneh was born as the only son of the Betinjaneh family in Syria.
As his father passed away he did his best to provide for his large family, building in the process an empire for the next generations.
Habib was born into a large family in Damascus and became the sole breadwinner after the loss of his father. He began his journey as the agent of La Vache Qui Rit cheese, traveling between Paris, Syria and the Middle East building a thriving business. Along the way, he also became an agent for Benier (Rockford) cheese for the Middle East.
In 1980, Betinjaneh and his partner Abou Hadid established a factory to produce shoe polish, cleaners, and detergents.
The company also produced plastic containers and, during the import ban in Syria, began producing cleaners, disinfectants, detergents, and shoe polish (under license from Werner & Mertz-Germany) under the name "BUFALO".
Today, BUFALO remains one of the top products for shoe polish, shiners, and disinfectants. Habib's advertising campaigns were innovative and humorous, taking advantage of TV and radio to build a unique bond between the brand and consumers.
The establishment also established a production plant, with its sister company Syrian Olive Oil; a Syrian company for processing and refining edible oils for vegetable ghee located in Tartous. The plant production capacity is 100M/T per day of RBD PALM OIL SUNFLOWER COTTON CORN & SOYA OILS under AL REEF & ALKHAIR
The products are exported to many countries in Europe, mainly Italy and Spain. It also export to the USA, Australia, Iran and China; as well as MENA countries such as Lebanon, Jordan, Iraq, KSA, UAE, Bahrain, Qatar and Kuwait.
Today, Betinjaneh continues to thrive as a leading company in the Levant Region, offering a wide range of products and services to its customers. With a commitment to innovation and a passion for excellence, Betinjaneh remains a symbol of determination and success, giving back to its community.
The legacy of Habib Betinjaneh lives on through the company's continued growth and success, and the company remains dedicated to its core values of ethics, humor, and a love for life.