BETINJANEH EST.

Since 1965

ABOUT US

Founded by Habib Betinjaneh, Our Establishment deals in different business sectors in Syria & overseas markets. It manages several entities in different fields. The major business sector is FMCG holding industrial, trading (import & export), distribution, focusing in the recent year on production. It is also representing many well-known international companies.

Today, the Establishment has become a leading player in the Syrian market, excelling in several areas such as vegetable Ghee with the renowned brands Al Khair and Al Reef. It has also established a strong presence in the supply of whole powdered milk with the brand Halibna, while maintaining a top spot in the production of cleaners (Bufalo), shoe polishes, shiners, and disinfectants. Additionally, the Establishment is actively involved in the production and trading of various foodstuffs, including table olives, mushrooms, pickles, and olive oil, under the brand Al Reef.

Our Mission

Is to transfer the know-how across borders and become one of the key main players in Fast-moving consumer goods (FMCG) import production and distribution.
We look forward to achieve, maintain and improve excellence as one of the finest olive oil producers & guide communities to a healthy lifestyle by providing products of the highest quality.

Our Vision

Rebuilding a brighter future.
As a pioneer in FMCG import production and distribution, our focus is on promoting our local industry, producing product of great quality, with low cost of production, using our know how (50+ years of experience) and our machines from Holland & Switzerland.

300+

Products

800+

Employees

2

Countries

12

Factories

Our Brands

Imported Brands

Our Factories

See More
حليبنا
حليبنا
حليبنا

Contact Us

SYRIA

Betinjaneh Brothers Co Ein Al Kirsh, 5 Zarqa Street,
6th District, Sarouja area
P. O. Box 985
Damascus – Syria
Tel: 011 231 3212 - Fax: 011 231 3213
Email: [email protected]



LEBANON

Habibco s.a.r.l Betinjaneh Establishment Beirut
New Martakla
Building no. 115, 4th Floor
Hazmieh - Lebanon
Telefax: +961 5 455424
Email: [email protected]

Partners & Friends


syrian olive oil
Sister
Company