Betinjaneh Establishment: A Pioneer in FMCG Import, Production, and Distribution
Founded by Mr. Habib Betinjaneh, Betinjaneh Establishment has become a leading company in the import, production, and distribution of consumer goods in Syria and overseas markets. The company's core business is FMCG (Fast Moving Consumer Goods) distribution (import/export) and trading, with a recent focus on production. Betinjaneh Establishment also represents several well-known international companies.

Today, Betinjaneh Establishment is a major player in the Syrian market, excelling in several areas:

Vegetable Ghee: The company produces renowned vegetable ghee brands such as Al Khair and Al Reef.

Whole Powdered Milk: Betinjaneh Establishment has a strong presence in the supply of whole powdered milk under the brand Halibna.

Cleaning Products: The company maintains a top position in the production of cleaners (Bufalo), shoe polishes, shiners, and disinfectants.