BETINJANEH EST.
Since 1965
ABOUT US
Founded by Habib Betinjaneh, Our Establishment deals in different business sectors in Syria & overseas markets. It manages several entities in different fields. The major business sector is FMCG holding industrial, trading (import & export), distribution, focusing in the recent year on production. It is also representing many well-known international companies.
Today, the Establishment has become a leading player in the Syrian market, excelling in several areas such as vegetable Ghee with the renowned brands Al Khair and Al Reef. It has also established a strong presence in the supply of whole powdered milk with the brand Halibna, while maintaining a top spot in the production of cleaners (Bufalo), shoe polishes, shiners, and disinfectants. Additionally, the Establishment is actively involved in the production and trading of various foodstuffs, including table olives, mushrooms, pickles, and olive oil, under the brand Al Reef.
Our Mission
Is to transfer the know-how across borders and become one of the key main players in Fast-moving consumer goods (FMCG) import production and distribution.
We look forward to achieve, maintain and improve excellence as one of the finest olive oil producers & guide communities to a healthy lifestyle by providing products of the highest quality.
Our Vision
Rebuilding a brighter future.
As a pioneer in FMCG import production and distribution, our focus is on promoting our local industry, producing product of great quality, with low cost of production, using our know how (50+ years of experience) and our machines from Holland & Switzerland.
